PLDT Enterprise launched the MVP Bossing 2020 campaign with the theme "Rediscovery. Reinvention" to inspire enterprises today through the stories of previous MVP Bossing awardees and new aspiring MVP Bossings that have strived to recover from the current situation.

PLDT Enterprise, the B2B arm of the Philippine's largest and integrated telecommunications company PLDT, launches the MVP Bossing 2020 campaign to inspire enterprises to rediscover and reinvent their businesses today to successfully thrive in the future. Semi-annually, PLDT holds the MVP Bossing Awards to give tribute to the Filipino entrepreneurial spirit, celebrating local business owners who have achieved success, with the aim of inspiring others to pursue their dreams and aspirations. This year, MVP Bossing takes on a digital format given the impact of the global pandemic on social events and gatherings. With the theme "Rediscovery. Reinvention”, PLDT Enterprise aims to convey a message of hope - as challenging times bring forth the call to reinvent and rediscover - through the stories of previous MVP Bossing awardees and new aspiring MVP Bossings that have strived to recover from the current situation. "Through this campaign, we want to inspire all of the businesses out there - no matter their size - to rise above the challenges of the global pandemic, to rediscover new opportunities and to not be afraid to reinvent their ways of working," said Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups.

"This campaign will gather previous MVP Bossings and aspiring Bossings to tell their stories and inspire other entrepreneurs to rediscover and reinvent their businesses – through the power of technology - in this new future that we are in," Hernandez added.

MVP Bossing 2020 kicks off with the inspiring stories of Toby’s Sports founder Bobby Claudio and Dr. Carl Balita of Carl Balita Review Center (CBRC). Claudio shares how Toby’s resorted into digital and contactless services to continue providing for the sports and wellness needs of Filipinos especially with health being a top priority today. Balita, meanwhile, tells his story of how the shift to e-learning left an impact to the many branches of CRBC nationwide. PLDT Chairman and CEO Manuel V. Pangilinan likewise seeks to inspire confidence and hope to businesses amid the situation through the campaign. “To our business leaders, I would like to take this chance to commend you for all your efforts in keeping the wheels of our economy going in time of exceptional crisis. But we have a much better chance at recovery if all of us work together in building a new future,” said Pangilinan. MVP Bossing 2020 was launched during GoNegosyo’s 15th Anniversary e-Cocktails: Toast to Prosperity. To know more, visit pldtenterprise.com.

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“Fearlessness is necessary today. We need to expect that these changes will be the new normal and these changes will be the future. It is imperative that the leaders of any business remain optimists, and plot the course where the company wants to go."

Bobby Claudio

Toby's Sports

2011 MVP Bossing Awardee

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“The shift to e-learning has left a positive impact to our many branches of CBRC nationwide, a decision we are glad we made.”

Dr. Carl Balita

Carl Balita Review Center (CBRC)

2020 Aspiring MVP Bossing

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"Every day we’re making innovations, may tama, may mali. Pero, we’re always listening to the demands of our customers."

Teng De Castro

Dapo at Tisa Filipino Cuisine

2020 Aspiring MVP Bossing Awardee

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“Yung realization na binigay sakin ng pandemic na ito is not everything is permanent. Kailangan palagi kang maging humble. Kailangan maging great leader ka.”

Glenda Victorio

Brilliant Skin Essentials Inc.

2020 Aspiring MVP Bossing

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"This lockdown has taught us to really become more innovative, more ingenious and allowed us to really think of how we can continue to survive and continue to think of new ways to be able to continue to enrich our lives and continue to keep going."

Margarita Fores

CIBO

2018 MVP Bossing Awardee

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"The pandemic did not happen without a cause or a reason. And each and every one of us need to find a reason why this happened. And make it meaningful in their own little way."

Louie Gutierrez

Silverworks

2010 MVP Bossing Awardee

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