LETTER FROM THE EDITOR


FINISHING THE YEAR STRONG

by JOVY HERNANDEZ

We have experienced how COVID-19 has changed our lives drastically. Despite its challenges, however, the pandemic yielded unexpected results to innovation and technology and pushed businesses to become more flexible and agile—which on one hand have been greatly inspiring. This HOT JOE Online Year-ender issue provides a glimpse of what we have been through this year, as well as the milestones we have achieved together as the world continues to battle the global pandemic. In this issue, we share the story of organizations that rediscovered their optimism and drive, reinvented their business models, and businesses that are accelerating their move towards digital transformation. As the main highlight, this year’s MVP Bossing special took on a different format and featured former and aspiring Bossings' stories to convey a message of hope to fellow businessmen. As we shifted towards working and communicating online, our annual events and gatherings have also adjusted to a virtual format. This issue will include some of our biggest virtual events like Keep Moving Forward, Tech Talk ON-AIR and The Philippine Digital Convention 2020, where we invited Gwyneth Paltrow as one of the keynote speakers. From these virtual events and numerous partnerships, we have launched and introduced new services to assist businesses given the challenges of 2020--Beyond Fiber, ePLDT Cyber Security, IOT and 5G among others. As you flip through the pages of this issue, I hope you get inspired to strive harder with the bigger picture in mind—which is to continue creating real value and making a positive IMPACT for both your customers and business. You can count on us to stand by you as we end 2020 and open the new year, ready to face whatever obstacles we have to face. This is the HOT JOE Online Year-ender issue.

JOVY HERNANDEZ

SVP & HEAD, PLDT AND SMART ENTERPRISE BUSINESS GROUPS