A Tribute to Our Modern-Day Heroes



In a show of gratitude for the year that was, PLDT Enterprise gave their clients and partners a wonderful treat through the annual PLDT Pasasalamat Night – a string of thanksgiving concert parties.

The regional concert series – held at the Radisson Blue Hotel in Cebu, the Marco Polo Hotel in Davao, and the Kingsborough International Convention Center in Pampanga capped off the year with a bang for PLDT Enterprise clients through the celebration of music from the greatest icons of the world.

All the strings of the concert series – in Cebu, Davao, and Pampanga – placed the local entrepreneurs – who are today’s unsung heroes – in the limelight. It paid tribute to the endless pursuit of their dream – from having the courage to bring an idea to life to the journey of achieving the success that was once an intangible goal.

As with previous iterations, a diverse lineup of premium and exciting giveaways at the Pick-A-Prize Booth welcomed the guests during registration.



PLDT Enterprise First Vice President Mitch Locsin started each program with a heartfelt message of gratitude.

“We thank you for the trust and the partnership that we’ve been lucky enough to share with all of you through the years…More than being a simple way of saying thanks, this event also aims to showcase our unwavering commitment to elevate our services for you all.” Locsin said.

SVP and Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez delivered his thanksgiving message and shared the vision of PLDT Enterprise for 2020 – an elevated experience for its clients.

“We’re working on providing you all with even more relevant and cutting-edge services so that you can keep your enterprises at the forefront. We want 2020 to be not just our biggest year yet but also the biggest and most prosperous year yet for your businesses. I assure the best us yet to come!” Hernandez shared.


Powerful vocals kicked off the party in Cebu and Davao with Tawag ng Tanghalan Champion and Comic Diva with a Million Voices – Jennie Gabriel, and in North Luzon with Pinoy Pop Superstar and the Rock and Soul Diva – Aicelle Santos.

Gabriel and Santos livened up the guests as they sang chart-topping hits such as Whitney Houston’s “I Wanna Dance with Somebody,” Beyoncé’s “Listen,” and Celine Dion’s “It’s All Coming Back to Me Now” – to name a few.



After which, Smart Infinity Center Head & AVP Sandra Laurel and Category Head Monica Mabuti showcased what Smart Infinity subscribers can look forward to in 2020. Laurel and Mabuti also surprised a lucky guest for each string with a Samsung Galaxy Fold – the latest premium device that only became available by December 2019 –making the winners the first ones to own it in the Philippines.

Intensifying the thrill, Corporate Relationship Management Heads of each region – namely, Jimmy Chua for Cebu, Ben Melasa for Davao, and Dick Perez for North Luzon, raffled off premium tech items – including wireless earbuds and power bank as well as JBL Bluetooth speakers.

Excitement peaked as top Filipino singers – multi-awarded world champion Jed Madela and King of theme songs, Mr. Erik Santos hit the stage in Cebu, and Davao and Pampanga respectively. It was the struggles and triumphs of our modern-day heroes – the Filipino entrepreneurs – that served as an inspiration for the musical narration Madela and Santos performed.



Ending the night on a high note, Chua, Melasa, and Perez together with PLDT Executives went back on stage to call on the grand raffle winners – who took home the most extravagant and the latest devices such as Galaxy Fit E watches and 65” Curved UHD Smart TV from Samsung, and iPad units and iPhone 11 from Apple.

The annual celebration continues to become bigger, better, and bolder – elevating the clients’ experiences each year – while PLDT Enterprise’s commitment to providing top-notch services remains steadfast and consistent.