Igniting the Filipino Dream

Behind the success of every Filipino business is a dreamer with a vision to succeed for his family and the nation. PLDT Enterprise celebrates the hard work and determination of local entrepreneurs and their valuable contributions to the economy.


With its call to “Ignite the Filipino Dream,” PLDT Enterprise advocates for the success of micro, small and medium enterprises through the provision of products and services to boost business growth and success.



"No business is too small for the Philippines. No dream is too big for the Filipino."


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With its call to “Ignite the Filipino Dream,” PLDT Enterprise advocates for the success of micro, small and medium enterprises through the provision of products and services to boost business growth and success. The said campaign gives tribute to our national heroes of old and modern heroes of our time: the homemaker turned spa owner, the self-taught chef who just opened his cafe, the dress shop owner still learning the ins and outs of the apparel industry, and all the many others who persist and bravely take risks to create a better life for their families and fellow countrymen. MSMEs continue to provide opportunities to our skilled workers, inspiring others to do the same; and altogether they ignite the Filipino dream.