In The Business of Flavored Fries

After 26 years, Potato Corner has grown to over 1,000 stores both locally and internationally—not bad considering

Joe Magsaysay shelled out just P37,500 for it.

On October 1992, a lone Potato Corner kiosk was put up in Megamall, but co-founder Joe Magsaysay didn’t think it was going to be a hit. 26 years later, the flavored fries business has over 1,000 stores in the Philippines, Indonesia, and the United States. The secret to his success? Magsaysay says he doesn't have one—except maybe consistency. "What we served in 1992 is still what we serve today," he proudly says.

To put up the first kiosk, he and his business partners needed to come up with at least P150,000. Split amongst themselves, Magsaysay needed to shell out about P37,500—which, well, he didn't have. "I was an employee at a fast food chain. I didn't have money," Magsaysay admits. But he saw an opportunity in flavored fries, and decided to take a chance.

"You're never truly ready. You just go and go, and then correct and correct. My advice for starting entrepreneurs is simple: Look for the right strategic partners. Look for someone who fills your gaps," he says.

Here, he sits down with HOT JOE exclusively as he looks back on the expansive 26-year history of his brand and how he sees the future of his flavored fries business.