ON OUR RADAR
Redefining the Customer Travel Experience
Cathay Pacific Airlines customers can upgrade their travel experiences through Smart Wifi and Smart Infinity membership perks.
The B2B arm of the country’s leading ICT and digital services provider recently partnered with top international carrier, Cathay Pacific Airlines, to provide their customers with enhanced travel experiences through Smart Wifi and Smart Infinity membership perks.
“Relationship-building and excellent service delivery are critical to our efforts at the PLDT Group. We want to be as close to our customers as possible, in order to give them truly personal and meaningful experiences. That’s why we are excited to partner with Cathay Pacific. This is an opportunity to be able to bring them closer to their customers and build on their already stellar reputation for customer service,” said SVP & Head of PLDT and Smart Enterprise Business Groups, Jovy Hernandez.
AVP & Head of Enterprise Wireless Solutions Chet Alviz, AVP & Head of Corporate Relationship Management for PLDT ALPHA Luigi Casas, FVP & Head of PLDT ALPHA Vic Tria, SVP & Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez, Cathay Pacific Airways Country Manager Robin Bradshaw, Cathay Pacific Airways People MAnager Jojo Veneracion, Cathay Pacific Airways Assistant Manager for Direct Sales Sunshine Ramos, and Cathay Pacific Assistant Manager Anna Maria Lee
Alongside Smart Wifi, the partnership also involves Smart Infinity. Cathay Pacific customers will enjoy exclusive deals with the premium postpaid service while Smart Infinity’s customers will also enjoy exclusive travel privileges with Cathay Pacific.
“Businesses must keep up with how quickly technology is disrupted in the world today. That is a need we recognize fully and it’s what drives us to facilitate the digital transformation of our customers. With Smart Wifi, Cathay Pacific will be able to give their customers access to greater travel opportunities. Add to that the benefits of being a Smart Infinity subscriber and the experience now becomes luxurious and exclusive,” said FVP & Head of PLDT ALPHA Vic Tria.
Cathay Pacific expressed their excitement in being able to provide their clients with even more additional offers and services. “We’re always looking for ways to build up the experience of our customers each and every time they interact with our brand. Lifestyle goes beyond time on the airplane, it goes to a number of different touchpoints,” said Cathay Pacific Country Manager Robin Bradshaw.
“We’re very pleased to join up with PLDT ALPHA and Smart Infinity to add a lifestyle component that will allow our customers to interact with other brands,” he added.